A Fresh Take on Banking.
If you’ve been anywhere near a billboard or magazine recently, you’ve undoubtedly seen it: a sea of green apples with a single, bold red apple standing out in the center. And atop one of the green apples, a dark green leaf adds just the right touch of authenticity. This isn’t just any ad; it’s NBS Bank’s award-winning “Choice is Eazy” campaign, and it’s taking Malawi by storm!
Behind the Brilliance
Every exceptional campaign tells a story, and “Choice is Eazy” is a tale of innovation and resonance. Here’s what set it apart:
- Relatability: By employing everyday choices as metaphors, the campaign transformed banking from a complex chore to a simple, relatable decision.
- Simplicity: Amidst the barrage of information we face daily, “Choice is Eazy” stands out as a beacon of clarity.
- Visual Appeal: Beyond its striking visuals, the campaign’s apple imagery has become iconic. Now, every apple serves as a reminder of the simplicity and ease NBS Bank promises.
Lobo Adworks & The Craftsmanship
Lobo Adworks, echoing its philosophy of “Believe in Sound,” played a pivotal role in bringing this vision to life. The campaign wasn’t just visual; it was an emotion, a commitment, a conversation.
Believe In Sound
The “Choice is Eazy” campaign is more than just an advertisement; it’s a declaration of NBS Bank’s commitment to making banking simple and accessible. As accolades and recognition pour in, one thing is clear: for Malawians seeking a straightforward and relatable banking experience, the choice is truly easy with NBS Bank.
