A Fresh Take on Banking.
Recently, you might have noticed a distinctive advertisement catching everyone’s attention – a unique display of green apples with one striking red apple in the center, complete with a dark green leaf adding a touch of realism. This isn’t just any advertisement. It’s the acclaimed “Choice is Eazy” campaign by NBS Bank, creating waves across Malawi.
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Behind the Brilliance
What makes “Choice is Eazy” extraordinary isn’t just its visual appeal. It’s a narrative of innovation and connection:
- Connection with Everyday Life: The campaign makes banking feel like an easy, everyday choice, changing the perception of banking from being complex to something straightforward and familiar.
- Clarity Amid Complexity: In a world cluttered with information, “Choice is Eazy” emerges as a model of clear, uncluttered communication.
- Iconic Imagery: The apple imagery goes beyond mere aesthetics. It has become a symbol of the simplicity and ease promised by NBS Bank.
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The Role of Lobo Adworks
Lobo Adworks, aligning with its “Believe in Sound” philosophy, was instrumental in bringing this creative vision to life. The campaign is more than visuals; it embodies emotion, dedication, and dialogue.
Believe In Sound
The “Choice is Eazy” campaign transcends traditional advertising boundaries. It represents NBS Bank’s pledge to simplify banking, making it accessible and user-friendly. As the campaign gains recognition, it stands clear that NBS Bank is the go-to choice for Malawians who value a banking experience that’s both straightforward and relatable.