A Symphony of Success
NBS Bank has once again showcased its marketing prowess at the 2023 Marketing Excellence Awards. Scooping up three significant accolades, the bank stands as a testament to the power of strategic marketing combined with a keen understanding of its clientele.

The awards in NBS Bank’s repertoire now include:
- Commercial of the Year – Print
- Outstanding SME Initiative of the Year
- Best Customer Service Organisation
Crafting Resonance
The “Choise is Eazy” print commercial combined creative design with a clear message, capturing Lobo Adworks’ essence – “Believe in Sound.”

The recognition for the Outstanding SME Initiative of the Year sheds light on NBS Bank’s commitment to small and medium enterprises. Their partnership with GIZ has evidently fostered an environment where SMEs can thrive, contributing significantly to Malawi’s economic landscape.
Winning the Best Customer Service Organisation award was no small feat. This accolade underlines NBS Bank’s unwavering commitment to its customers, ensuring they always have a seamless and positive banking experience.
Lobo Adworks, channelling the precision and instinct of a wolf, played a pivotal role, especially in crafting the winning print commercial and honing the award submissions. Our collaboration with NBS Bank has been a harmonious blend of strategy and creativity, resulting in these well-deserved awards.
This Is The Way
NBS Bank’s recent wins are a testament to its dedication to excellence and its commitment to its customers and partners. With the strategic guidance and creative prowess of Lobo Adworks, the bank has set a benchmark for marketing excellence in Malawi. We move forward with the resonance of our shared achievements, echoing the call of the wolf – passionate, precise, and always ready for the next challenge.